NRAC · Website Redesign · Homepage

Two ways to make 50 years
of vigilance feel inevitable.

Both directions are built on the same credibility spine pulled from your current site — the only nonprofit, never a missed recall since 1973, trusted by 4 of 5 hospitals — and both deliberately avoid generic SaaS tropes. They differ in tone. Open each, scroll the full homepage, and try the Request a Demo button.

What both share

Trust up top, product mid-page

Heritage and the unbroken record lead. The E-CLASS Tracker appears once you've earned attention — as you asked.

For risk & patient-safety officers

Copy speaks to liability, accreditation, alert fatigue, and the Class I stakes — the language of your primary buyer.

One clear action

Every CTA routes to a working "Request a Demo" form, framed around the no-contract, 9-minute walkthrough.

Placeholder product mockup

A tasteful E-CLASS Tracker worklist stands in until you share real screenshots. The seal/logo is a placeholder for your mark.

Two directions to compare
NRAC seal
Direction A

Heritage Authority

Institutional gravitas, now carrying your actual seal. A refined serif, brand crimson, warm paper, deep charcoal, and a brass accent — a heraldic crest palette that makes the logo feel native. Leans hard into the 50-year record.

  • Newsreader serif + Public Sans (the U.S. government's typeface)
  • Editorial, calm, timeless — reads as established and unshakeable
  • A "credential seal" and the unbroken-record stat block anchor the hero
Open Direction A →
NRAC LIVE FEEDThe watch that never sleeps.
Direction B

Clinical Vigilance

A precision instrument. Cool slate, a vigilant safety green, and monospace data accents create a "control room" feel — conveying the real-time, 24/7/365 watch through a live recall feed.

  • IBM Plex Sans + Mono — engineered, exact, trustworthy
  • Animated live alert feed in the hero shows the watch in action
  • More product-forward and modern, without SaaS gradients
Open Direction B →
How to read these: they're not final — they're two atomic directions to react to. Direction A now uses your real seal and a crimson brand palette pulled from it. Tell me what's resonating and I'll refine the Heritage direction — plus drop in a product screenshot whenever you have one.